‘A worthy successor to Michael Porter, Bova’s book is that rare gift: it opens doors for new ideas and new actions. No glib answers here, simply hard-won wisdom that will provoke big changes for organizations large and small.’ – Seth Godin, author of Linchpin

Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. 

In business, performance is key. In performance, how you organize can be the key to growth.