Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world.

Twenty years after creating the phenomenal bestselling classic The One Minute Manager, Ken Blanchard returns to its roots with the most powerful and essential title in the series as he explores the skills needed to empower yourself to success.

To find the keys to greatness, Collins’s 21-person research team read and coded 6,000 articles, generated more than 2,000 pages of interview transcripts and created 384 megabytes of computer data in a five-year project. The findings will surprise many readers and, quite frankly, upset others.

Improve your negotiation skills and land the deal, promotion or project.

DK brings you a practical guide summarising the skills you need to succeed at presenting and hold the audience in the palm of your hand!

DK brings you a practical guide summarising the skills and secrets you need to to manage a team remotely and get the best out of them.Introducing DK’S Essential Managers – a one-stop guide full of top tips to boost productivity, performance and passion within a business environment.

This is not a book about business strategy. Strategy changes like the seasons.

From Ben Mezrich, the New York Times bestselling author of The Accidental Billionaires and Bringing Down the House, comes Bitcoin Billionaires – the fascinating story of brothers Tyler and Cameron Winklevoss’s big bet on crypto-currency and its dazzling pay-off. Ben Mezrich’s 2009 bestseller The Accidental Billionaires is the definitive account of Facebook’s founding – and the basis for the Academy Award-winning film The Social Network.