The Art of Rhetoric manages to compress invaluable information under the form of simple advice that can turn anyone into a skilled public speaker. Aristotle explains the concepts of ethos, pathos and logos as methods of persuasion, and builds on the idea that character and truth are at the base of any good public speech. This historical masterpiece reveals outstanding insights on how persuading a crowd works and how you can awaken passion in people to make them follow your lead.
The Art of Rhetoric
Here Aristotle establishes the methods of informal reasoning, provides the first aesthetic evaluation of prose style and offers detailed observations on character and the emotions. This work is a consideration of the force of persuasion and sophistry, and a compelling guide to the principles behind oratorical skill.