Good to Great: Why Some Companies Make the Leap… and Others Don’t (HC)

3,500 L

To find the keys to greatness, Collins’s 21-person research team read and coded 6,000 articles, generated more than 2,000 pages of interview transcripts and created 384 megabytes of computer data in a five-year project. The findings will surprise many readers and, quite frankly, upset others.

SKU: 9780712676090 Kategoria

First and foremost, Good to Great has no breakthrough concepts to offer. Collins is good at inventive metaphors and catch phrases to push concepts through but ultimately there is really nothing counter-intuitive or revolutionary about the results of this study.

Shtëpia Botuese

rh

Numri i faqeve

300

Autori

James C. Collins/ Jim Collins

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