If you’re like most business leaders, you’d say it’s fundamentally about relationships – and you’d be wrong. Matthew Dixon, Brent Adamson, and their colleagues at CEB have studied the performance of thousands of sales reps worldwide. Their conclusion? The best salespeople don’t just build relationships with customers. They challenge them. Any sales rep, once equipped with the tools in this book, can drive higher levels of customer loyalty and, ultimately, greater growth. And this book will help them get there.
The challenger sale
2,750 L
THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLD. Matthew Dixon and Brent Adamson share the secret to sales success: don’t just build relationships with customers. Challenge them!
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Informacion shtesë
Shtëpia Botuese | Penguins book |
---|---|
Numri i faqeve | 214 |
Autori | Matthewdixon and Brent Adamson |
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